Peg Samuel, The Diva, started Social Diva™ in an attempt to answer to the infamous and age-old question, “Where can a girl go to have some fun? Voila! Social Diva™ the solution to weekday and weekend doldrums. Peg began to produce unique, hip, exciting events with creative, carefully selected themes in the hopes of making going out more fun. Peg has an extensive background in communications, sales, marketing, production, promotion and advertising. Since founding the business in 2000, she has been able to do what she loves to do most: connect, socialize and promote.

Peg is charming and vivacious, and naturally attracts and directs the public’s attention.

Lexi Tabback, Baby Diva, is not only Social Diva’s resident wordsmith, she’s also the self-proclaimed point-girl for living fabulously in OTP Atlanta. With a résumé that includes experience in advertising, shoe-shopping, marketing, alcoholic beverage engineering, public relations, thumb-wrestling, and copywriting, Lexi is the go-to Diva for everything from perfecting paragraphs to mixing daiquiris to thwarting forest fires.
A Jersey girl by birth (and still at heart), you’ll notice that her reviews of gourmet dishes and designer duds are peppered with the trademark biting wit of the northeast.

Lexi joined Social Diva™ in 2002 as a lowly (but well-compensated, mind you) intern. Through hard work and a ridiculous amount of sweet-talking, she made the transition from notable novice to clutch player on Team Diva.